Thank you for writing this piece. I agree on the need for reframing. Will make sure the team gets the message.
I also agree that FOMO is sometimes what drives action. A concrete example is from our newsletter signup. time after time, I've witnessed increase in signups from competitors (or folks in the same industry) of buyers and partners of CDR suppliers. This usually happens following offtake announcements or partnership press releases, think British Airways, Mitsui OSK and pulp and paper BECCS, wastewater treatment etc.
Great work Pete! Always appreciate you fresh looks at all things CDR!
“be like solar” might be the best advice I’ve heard! Love this Pete!
easier said than done, but maybe, we should say it more? thanks for reading, and hello(!!) friend
Thank you for writing this piece. I agree on the need for reframing. Will make sure the team gets the message.
I also agree that FOMO is sometimes what drives action. A concrete example is from our newsletter signup. time after time, I've witnessed increase in signups from competitors (or folks in the same industry) of buyers and partners of CDR suppliers. This usually happens following offtake announcements or partnership press releases, think British Airways, Mitsui OSK and pulp and paper BECCS, wastewater treatment etc.
Great work Pete! Always appreciate you fresh looks at all things CDR!
thanks Tank - send my admiration to the CDR.FYI team, and yes, let’s build a little FOMO!